In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
I first heard about this book on a Disney recommendations site when I worked for them. I of course jumped on it and I was not disappointed. This is the first time that I was able to read a self help book quickly. Clearly, I tend to stick to Young Adult fantasy books so this was out of my zone. I really enjoyed how this book slowly introduces you to methods and gives stories to better understand how the mind works. I am going into marketing so when they gave some market research studies and how habits affect sales I felt like I hit a gold mine. This book isn't just specifically for business students though but rather to anybody who wants to understand more about habits. After reading this I was able to pinpoint why I do the things I do and also how to change some bad habits.